Newsletter 2
The Second Baltic IT Cruise
Helsinki – Stockholm - Helsinki, Silja Line Ferry

26 February – 1 March 2006

All interested companies are welcome to choose the convenient rout and register for the only event in the Baltic region that gives the most updated information on the prospects and challenges of IT cooperation between companies around the Baltic Sea. The event practically helps IT professionals, business executives, and the investment companies to find business partners overseas and to establish new relationship in the IT outsourcing, BPO, channels distribution, developing or localization their products and solution, entering new markets.

The IT Cruise agenda consists of:

- strong seminar part with the presentations about market trends from the leading analytical and consulting agencies, law firms, officials and TOP businesses, who’ll share their experience about establishing successful IT relationship;

- pre-scheduled, pre-qualified B2B meetings program, where participants meet prospect partners and customers to discuss possible cooperation.

The program of the Second Baltic IT Cruise is almost completed:

• Per-Arne Sandegren, Senior Research Analyst of IDC - one of the world’s most competent technology research agency will talk about IT market latest trends with a twist towards the Baltic countries: Will the IT Market shrink? What are the worldwide export-import flows of ITS? Original IT Services Market vs IT Services Market after Offshore Effect? What customers do need and expect from the latest IT Services and solutions?  – Find answers to theses and much more questions at the IT-Cruise

• Sourcing strategy and the legal issues of IT co-operation. Inhouse software development vs Outhouse developers. Decision Making Criterias for choosing offshore! Risk factors to be considered before making decision in favor offshoring. Why Baltic countries? The most difficult adjustments you have been forced to because of off shoring decision. 

• Trusted IT Partnership – why and how?  How to choose right partner? Which selection criteria should you use when choosing partner? Who will have the competitive edge? Law and economy tendencies in the region. New opportunities for Baltic Sea area to keep the World IT Leadership. Learn the best examples of IT cooperation in the region, case-studies and advices from the first hands.  

The seminar will be followed by Matchmaking session scheduled in advance. Participants will have the opportunity to discuss the possible cooperation with leading Baltic software development and distribution companies.

Please, find the participants list details and use the online registration form at www.fort-ross.ru/cruise/participate.html to register sign up for individual meetings.